Tradewind is the answer-and-follow-up system for HVAC, plumbing and electrical companies: every call answered 24/7, every open quote followed up until it's a yes or a no, every finished job turned into a review. Built inside a working HVAC shop in Ontario — not a marketing agency.
Founding pricing for the first three Ontario shops. 45-day money-back guarantee.
None of these show up on a P&L. They show up as "slow month" and "people just aren't buying."
A homeowner with no heat calls three companies and books the first one that picks up. After hours, that's usually nobody — or an answering service that can't book anything.
Your tech writes a $4,000 estimate, the customer says "let me think about it," and that's the last anyone hears. Not because they said no. Because nobody asked again.
You did their furnace in 2019. They need an AC now. They Google "AC installer near me" because your name isn't in front of them — and your competitor's ad is.
Everything plugs into the tools you already use — ServiceTitan, Housecall Pro, Jobber — so your techs and office change nothing.
Every call gets picked up, every time — including 2 a.m. in February.
Open quotes get followed up on a schedule — by text and email, in plain English, until there's an answer.
Finished jobs become reviews; past customers become repeat customers.
Tradewind started as the system we built for Mariposa Building Services in Orillia — because we were the shop with the leaks. The first thing it found when we connected it to our ServiceTitan:
in open estimates sitting in "think about it" — quotes written, never sold, never dismissed, never followed up. Some of them belonged to customers who'd already bought from us and were still being quoted.
"We'd been paying for a marketing agency and an answering service for years. Neither of them could tell me how many quotes we had open, let alone chase one. Now every quote gets followed up and I get a text when a customer answers. I built this because I needed it." Martin Cunningham — Owner, Mariposa Building Services, Orillia ON
Drag the sliders to your numbers. The math is conservative on purpose.
Assumes 35% of missed calls are bookable jobs and 1 in 10 chased quotes closes that otherwise wouldn't — both well under what we see in practice. Your real numbers come from your own data on the fit call.
Most shops are already paying for pieces of this — separately, from vendors that don't talk to each other.
| What | Typical vendor | Per month |
|---|---|---|
| After-hours answering serviceTakes messages. Can't book, can't quote. | Local answering service | $250 – $600 |
| Marketing Pro / CRM add-onEmail blasts, review requests, bolted onto your field software. | ServiceTitan Marketing Pro, Housecall Pro Max | $500 – $1,500 |
| Zapier or similar glueHalf-built automations that break when someone renames a field. | Zapier | $50 – $150 |
| Review platformRequest + monitor, separate login. | Podium, Birdeye, NiceJob | $300 – $500 |
| Someone's time chasing quotesOffice admin, 1–2 hours a day, when it happens at all. | You | $750 – $1,500 |
| Total, à la carte | $1,850 – $4,250 | |
| Tradewind, all three layers, one login | from $1,500 |
Month to month after the first 90 days. Cancel with 30 days' notice and keep your data.
The first three shops get founding pricing locked for life, a direct line to the owner during setup, and a 45-day full refund if the system hasn't paid for itself. In return we ask for an honest case study once it has.
On the phone, it introduces itself as your company's assistant and books or takes a message like a good front-desk person would — it doesn't pretend to be a human and it doesn't try to sell. Texts are written the way your office would write them. If someone replies "don't text me," it stops and tells you.
No. It takes the parts of the job nobody has time for — the 2 a.m. call, the fourth follow-up on a quote, the review request — and leaves the judgement calls to people. Most owners find their admin gets an hour or two a day back.
Read-only access to your field software (ServiceTitan, Housecall Pro or Jobber), your call-forwarding settings, and about an hour of your time across the first week. Setup is five business days.
Follow-ups stop automatically the moment the estimate is sold or dismissed in your software, or the customer replies. We also catch the quiet cases — a job that got done without anyone marking the quote sold — so paying customers never get chased.
No. Your contacts, conversations and pipeline live in a CRM account you own. If you leave, you keep it.
Because we built it to fix our own leaks first, and we run it every day in our own shop. We know what a tech's estimate looks like at 4:45 p.m. and why it never gets marked sold. An agency learns that on your dime.
No pitch deck. We'll look at your call volume and open quotes together and tell you in plain terms whether Tradewind would pay for itself at your shop. If it wouldn't, we'll say so.
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